A stupefiant brand installation in John Soane's Crypt
Commissioned by McCann Erickson, Jotta
was challenged to bring to life the 'Wonder
of Flight' within the imposing architecture of
the Holy Trinity Church. To promote American
Airlines leading innovations, an 'on boarding'
experience travelled the visitors into the
brand universe. At the heart, a large scale
immersive installation with eight kinetic panels
programmed to move in synchronisation with
intelligent lighting and sound design. The
panels were thought to take guests on a virtual
flight in the space from take-off to landing.