American Airlines


brand installation in John Soane's Crypt

For Above Beyond, Jotta was challenged to bring to life the 'Wonder of Flight' within the imposing architecture of the Holy Trinity Church. To promote American Airlines leading innovations, an 'on boarding' experience travelled the visitors into the brand universe. At the heart, a large scale immersing installation with eight kinetic panels programmed to move in synchronisation with intelligent lighting and sound design. The panels were thought to take guests on a virtual flight from take-off to landing.