an invitation to celebrate the war hereos with Bell's
A Brand installation made by Jotta for Bell's
Whisky in collaboration with Sebastian Kite.
The installation suggests a sanctuary, creating
a multi-sensory environment to communicate
the powerful stories of wounded servicemen
and celebrate Bell's ongoing partnership with
Help for Heroes. Six hundred bottles were
mounted into a steel frame to form a circular
structure. The aromas of Bell's whisky drifted
from a heated, suspended pool at the centre
of the installation creating a warm, aromatic
and peaceful space.